Website, SEO, GEO and search visibility. His site becomes the official online reference for internal medicine and cardiology searches in Alexandria, including Google and AI search.
Digital Marketing & Social Media Proposal
Building Dr. Akram Fayed's Digital Presence
Prepared for Dr. Akram Fayed · August 2026
A three-month build that turns Dr. Akram's name into a trusted, searchable reference, so patients find him and colleagues recall him first when a case needs his expertise.
Open original PDF01 / Proposal
Contents
A proposal built to be read, presented, and clicked.
Follow the strategy from discoverability to trust, then through the three-month path toward leads.
02 / Contents
Context
“Be found, be trusted, and be remembered at the moment expertise is needed.
Dr. Akram Fayed is a respected, widely experienced physician in Alexandria. The objective is not to run a generic medical advice page, but to position him as a credible reference that patients remember and search for, and that fellow doctors recall first when they need to refer a case.
The website and social media work as one system to build discoverability, trust, and authority around his name.
03 / Context
Strategy brief
Three moments. One connected presence.
The goal is to be found and trusted at three key moments: when someone searches Dr. Akram's name, when a patient sees their own problem described, and when a colleague considers a referral.
Reaching patients through their real questions, not a doctor talking to camera. Reels show Dr. Akram at real work with music, clean editing and a strong on-screen question.
Doctor-to-doctor authority. Content that teaches fellow doctors also raises patient trust: the impression is that this is the specialist other doctors respect.
Two content series carry the work
Patient question
Opens with a patient's own complaint as the headline, then answers responsibly in the caption.
Clinical referral case
Opens with a short clinical situation aimed at fellow doctors, showing the way of thinking, red flags, and when a case needs referral.
One systemWebsite, social content and referral memory reinforce each other.
Dr.
Akram
Akram
04 / Strategy
Scope of work
One accountable team from foundation to visibility.
The engagement covers the central website, search visibility, local presence and the content system that turns expertise into a recognizable public reference.
Website creation
Design, build and launch Dr. Akram's official website as the central online reference, structured for search and AI discoverability.
Website management
Ongoing updates, content additions, landing pages, technical upkeep and performance care throughout the engagement.
SEO + GEO
Keyword strategy around expertise and location, on-page optimization, and content structured for Google and AI search experiences.
Google Business Profile
Setup, optimization and ongoing management to capture local search and directions.
Social media management
Planning and running Facebook, Instagram and TikTok: content calendar, publishing and account management.
Reels and video editing
Full editing for both series: music, on-screen text, cuts and cinematic treatment from provided footage.
Graphic design
All visual designs, post graphics, covers and on-brand assets across channels.
Content and copywriting
Both series, headlines, captions with responsible medical framing, and the standard awareness disclaimer.
Strategy and reporting
Segment and referral-target definition with Dr. Akram, monthly performance review and direction adjustments.
05 / Scope
The three-month plan toward leads
From foundation to traction.
Leads arrive two ways: directly through social media and WhatsApp, and indirectly through doctors who trust Dr. Akram and recall him from his presence.
Month 1 · September
Foundation and positioning
- Launch and optimize the website, Google Business Profile and social accounts.
- Define patient segments and physician specialties to target.
- Launch both content series and establish visual and editing style.
- Set up tracking and the clinic's “how did you hear about us?” capture.
Month 2 · October
Deepening and reach
- Expand content around agreed segments and build stronger landing pages.
- Grow SEO and AI visibility for priority keywords.
- Increase educational content aimed at chosen referring specialties.
- Begin early direct enquiries through social media and WhatsApp.
Month 3 · November
Traction and leads
- Double down on the best angles, pages and keywords.
- Cement Dr. Akram's image as a reference for patients and doctors.
- Track direct leads: enquiries, WhatsApp messages and source mentions.
- Build indirect leads through referrals from colleagues who remember the work.
06 / Timeline
Investment and timeline
An all-in monthly retainer with a discounted first three months.
Six-month minimum engagement, starting 1 September 2026. Billed monthly in advance.
Months 1-3
20,000 EGP / mo
1 Sept - 30 Nov 2026 · introductory rate
Months 4-6
30,000 EGP / month
1 Dec 2026 - 28 Feb 2027
All-in retainer, billed monthly in advance.
Six-month minimum engagement.
Total over six months: 150,000 EGP
60,000 EGP for the first three months, then 90,000 EGP.
Not included in this retainer
- Photography and videography (shooting) fees.
- Sponsored advertising budget, paid directly to the platforms.
- Page moderation, direct-message replies and comment handling.
07 / Investment
Next step
Build the reference patients and colleagues remember.
The first three months create the foundation: a strong site, a visible local presence, and a content system that makes Dr. Akram's expertise easy to find, understand and trust.
08 / Close